Lit Review on Market Research

After delegating topics among the team, I was tasked to do a literature review on marketing research.

Learning from my previous FYP, i knew that whatever i put into the lit review, it has to be specific and link back to the FYP topic.

Therefore, i thought it was wise to put it in graph form as it will be easier to understand and see.

Since it is a process, a nice flow chart will be most appropriate method of showing it. It is also quite a dry topic and will be very tedious if it were in word format.

Below are the graphs:



solid.....